Crafting a Content-Driven Platform for Advocacy and Impact

Crafting a Content-Driven Platform for Advocacy and Impact

Partnered with RFKHR and design firm Significant Other to launch a new storytelling and advocacy platform that amplifies impact, expands reach, and drives engagement. This project was recognized with a Silver W3 Award and Bronze Anthem Award.

Project Gallery

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Context

Robert F. Kennedy Human Rights, founded in 1968, carries forward Senator Kennedy's legacy by advocating for justice, accountability, and civic freedom across the globe. As their scope and reach expanded, they needed a modern platform to amplify their voice, engage supporters, and showcase their impact.

Actions

  • Partnered with RFK Human Rights' team of advocates, attorneys, and writers to reimagine their digital presence.
  • Designed a content-first platform to highlight storytelling, demonstrate impact, and rally support.
  • Created opportunities for deeper engagement through clearer pathways to action.

Results

  • Delivered a powerful new platform that elevated visibility of RFK Human Rights' work.
  • Equipped the organization with tools to reach broader audiences and sustain advocacy efforts.
  • Supported their mission to hold leaders accountable and partner with frontline advocates worldwide.
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